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Privacy Policy

Sunset Cycles is a trading name of Sunset Sports Limited. This privacy policy explains how we process any personal information we collect about you when you use this website.

Under GDPR, we have a legal duty to protect any personal information we collect about you. We use industry-standard Secure Socket Layer (SSL) encryption technology to safeguard transmission of data to and from this website. Any personal information we collect about you will be stored securely and treated with respect.


What information do we collect about you?

We collect information about you when you register with us or place an order for products or services. We also collect information when you voluntarily submit an enquiry, price match request, stock notification request, quote request or subscribe to our newsletter.

We monitor user activity to enhance content provided on this site. This website uses Google Analytics, a web analytics service provided by Google Inc. ('Google'). Google Analytics uses 'cookies' and JavaScript code to help analyse user activity on websites. The information generated about your use of the website (including your IP address) will be transmitted to and stored on Google servers in the United States.

Google will use this information to produce user activity reports for this website. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Read Google's Privacy Policy and Google's Terms of Service for detailed information.

Your interaction with this website

We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected via the website to personalise your repeat visits to our website.

We will not share your information for marketing purposes with any other companies.

In processing your order, we may send your details to, and use information from payment processors, credit brokers, credit reference agencies and fraud prevention agencies.

Your personal information can be submitted in the following areas on the Sunset Cycles website:

Registration Form: The registration form is part of the checkout process. If you intend to order products via our website, you will be required to complete the registration form. Registration allows you to log-in at a future date to check on the progress of your order or to place a new order.

Delivery & Invoice Address Form: The delivery & invoice address form is also part of the checkout process. The information collected within this form allows us to fulfil your order by delivering goods to the submitted address.

Credit/Debit Card Payment Form: The payment form is used to submit your payment details via the SECPay service to Pay360 Ltd, which is an Internet payment processor. Sunset Cycles has a formal agreement with Pay360 Ltd to process payments on its behalf. Any information that is submitted to Pay360 Ltd is used solely for completing your transaction with Sunset Cycles and will not be offered or sold to any other companies.

Finance Application Form: The finance application form is used to submit your order details to V12 Retail Finance Ltd, which is a credit broker. Sunset Cycles has a formal agreement with V12 Retail Finance Ltd to process finance applications on its behalf. Any information that is submitted to V12 Retail Finance Ltd is used solely for processing your finance application and will not be offered or sold to any other companies.

Cycle to Work Quotation Form: The cycle to work quotation form is used to submit your basket details for a formal quotation to give to your employer. The information collected within this form will be used in the preparation of the formal quotation.

Price Match Form: The price match form is used to tell us about a competitor's offer for a product or service. The information collected within this form allows us to respond with a decision on whether we can match or better the competitor's offer.

Stock Notification Form: The stock notification form is used to express an interest in an out-of-stock product. The information collected within this form allows us to respond with a date when the product may be back in-stock or with a suggestion for an alternative product.

Enquiry Form: The enquiry form is used as a quick and convenient method for you to contact Sunset Cycles via email. The information collected within this form allows us to respond to any questions or comments you have submitted.

Newsletter Subscription Form: The newsletter subscription form is used to submit your name and email address for the purpose of joining our mailing list. By joining our mailing list, you agree to receive marketing emails from Sunset Cycles.

We use MailChimp to manage our mailing list, and the information you provide via the newsletter subscription form is transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please unsubscribe here or click the unsubscribe link in any of our marketing emails.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us. We may make a small charge for this service.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used across the Internet to make websites work, or work more efficiently, as well as to provide information to the owners of the website.

The table below explains the cookies used by the Sunset Cycles website and why:

Cookie Name Purpose
User Session PHPSESSID This cookie is used to identify you as a user between page loads. It is an essential part of the content management and shopping cart systems on our website. Unless you register and log-in, you will simply be assigned an anonymous user session. This cookie is destroyed each time you close your browser.
Cookie Usage Notice cookieconsent_status This cookie is used to record if you have read and accepted the notice regarding the use of cookies on our website. If set, this cookie remains active for 365 days and prevents the notice from being displayed again.
Shopping Cart BASKET
These cookies are an essential part of the shopping cart system on our website. The BASKET and BASKET_ITEMS cookies record the items you have placed in your basket as you navigate from page to page. The DISCOUNT_CODE cookie records a discount code that you may have entered, so that discounts can be applied to your shopping cart. The DELIVERY and INVOICE cookies record your address selections as you navigate the checkout process. All of these cookies may persist between sessions to enable you to resume your shopping at a later date.
Google Analytics _utma
These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, how visitors arrived at the website and the pages that they visited.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

Our website may contain links to other websites. This privacy policy only applies to this website, so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 24th May 2018.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

Sunset Sports Limited, Mountain View Bike Park, Heol Pen-y-Bryn, Caerphilly Mountain, Cardiff, CF83 1NG


Telephone: 029 2039 0883 or 029 2037 1321